Convergent SameDay Orthopedic Strategies has developed an integrated marketing campaign with the objective to educate and promote Total Joint Replacement surgeries in an Ambulatory Surgery Center (ASC) as a new standard of care for many qualified patients.

With a primary demographic of healthy patients between the ages of 45-65 who have been diagnosed as a candidate for total joint replacement surgery – the campaign is intended to be nostalgic and playful. Message points for the program compare the same procedure in a hospital versus a surgery center and include the following:

  • Cost Effective
  • Less Chance of Infection
  • Recovery at Home

Called “Achieve Joint Success™,” the campaign is available for surgery centers to license.

convergent-orthopedic-surgery-outpatient-joint-TJR-patient-infection-medical-hip-hospital-best-fast-recovery-knee-infection

Marketing Package

convergent-orthopedic-surgery-outpatient-joint-TJR-patient-infection-medical-hip-hospital-best-fast-recovery-knee-infection

Physical Assets*
3000 Branded Postcards
(1000 of each campaign with ASC logo & disclaimers)

100 Patient Advocate Kits (Branded pouch with support materials and amenities for day of surgery to promote positive word-of-mouth.)

Video Assets with ASC Logo & Disclaimers**
3 Branded 30-second videos (internet/facility usage rights only)

Radio Assets
3 Radio Script templates

Public Relations
Press Release template for use in local market promotion

Digital Media Assets with ASC Logos
Google Standard Banner Ads
3 – 300 px x 250 px
3 – 300 px x 600 px
3 – 728 px x 90 px
Instagram Ads
3 – 1080 px x 1080 px

Downloadable for Print Assets with ASC Logo & Disclaimers***
3 Horizontal Posters
3 Vertical Posters
3 Full Page Ads
3 Full Page Spreads
1 Brochure target toward patients

Exposure
Listing on AchieveJointSuccess.com website

Outreach
PowerPoint presentation for grassroots outreach to insurance companies, self-insured employers, business service groups and relevant medical societies introducing total joint replacement surgeries in ASCs as an option and its benefits.

Support
Toll-free assistance regarding the marketing campaign assets

*Shipped upon execution of license agreement and receipt of payment, vector logos and design approval. Additional postcards and kits are available for purchase.
**TV usage rights can be obtained for an additional fee
***Printing options available through the online shop at ConvergentOrtho.com

Contact our team to get started with your Achieve Joint Success marketing campaign:

Phone:    760.494.9220

Email:      info@convergentortho.com

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