Convergent SameDay Orthopedic Strategies has developed an integrated marketing campaign with the objective to educate and promote Total Joint Replacement surgeries in an Ambulatory Surgery Center (ASC) as a new standard of care for many qualified patients.

With a primary demographic of healthy patients between the ages of 45-65 who have been diagnosed as a candidate for total joint replacement surgery – the campaign is intended to be nostalgic and playful. Message points for the program compare the same procedure in a hospital verses a surgery center and include the following:

  • Cost Effective
  • Less Chance of Infection
  • Recovery at Home

Called “Achieve Joint Success™,” the campaign is available for surgery centers to license.

Marketing Package

Includes market exclusivity for the length of the license agreement.

Achieve Joint Success Marketing Program Assets available for license.

Physical Assets*
3000 Branded Postcards
(1000 of each campaign with ASC logo & disclaimers)

100 Patient Advocate Kits (Branded pouch with support materials and amenities for day of surgery to promote positive word-of-mouth.)

Video Assets with ASC Logo & Disclaimers**
3 Branded 30-second videos (internet/facility usage rights only)

Radio Assets
3 Radio Script templates

Public Relations
Press Release template for use in local market promotion

Digital Media Assets with ASC Logos
Google Standard Banner Ads
3 – 300 px x 250 px
3 – 300 px x 600 px
3 – 728 px x 90 px
Instagram Ads
3 – 1080 px x 1080 px

Downloadable for Print Assets with ASC Logo & Disclaimers***
3 Horizontal Posters
3 Vertical Posters
3 Full Page Ads
3 Full Page Spreads
1 Brochure target toward patients

Exposure
Listing on AchieveJointSuccess.com website

Outreach
PowerPoint presentation for grassroots outreach to insurance companies, self-insured employers, business service groups and relevant medical societies introducing total joint replacement surgeries in ASCs as an option and its benefits.

Support
Toll-free assistance regarding the marketing campaign assets

*Shipped upon execution of license agreement and receipt of payment, vector logos and design approval. Additional postcards and kits are available for purchase.
**TV usage rights can be obtained for an additional fee
***Printing options available through the online shop at ConvergentOrtho.com

Contact our team to get started with your Achieve Joint Success marketing campaign:

Phone:    760.494.9220

Email:      info@convergentortho.com

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